Posts tagged with ‘Fashion revolution’

  • Apr202018

    What is The Fashion Revolution?

    “Fashion revolution is a global movement calling for greater transparency, sustainability and ethics in the fashion industry. The goal is to unite the fashion industry and ignite a revolution to radically change the way our clothes are sourced, produced and purchased, so that what the world wears has been made in a safe, clean, and fair way.” http://fashionrevolution.org/

    Fashion revolution started after the Rana Plaza complex collapsed in Bangladesh in 2013, killing over 1,100 people. The need was realized for more transparency in supply chains and for consumers to be aware of how their clothes are actually being made and the possible negative parts of the supply chain, such as exploitation of the workers and pollution of the environment. If there is transparency, consumers can identify whether or not people are being exploited in the supply chain or the environment is being harmed. Fashion revolution aims to restructure the fashion industry to value people and the environment while still creating profit for businesses. At Purnaa, we stand behind the vision of Fashion Revolution.

     

    Here are 3 ways Purnaa is committed to improving our part of the Fashion Industry.

     

    1. We strive for transparency; anyone can come take a tour of our facilities, and we are open about who made your clothes, featuring our workers on our website through pictures and interviews.

    1. With our Custom Print Gear line we have our supply chains listed out in detail and explain the sustainable processes used in production.  We love that we can offer an ethical and sustainable option for custom print merchandise. Check it out!

    Sustainable Supply Chain Infographic

    1. We do our best to take care of the environment. We use environmentally friendly fabrics in our products, such as organic cotton, bamboo, and vegetable dyed leather. We also up-cycle overstock fabric. Whenever possible we use leftover fabric from a project to make a whole new product. In the past year we have partnered with Doko to recycle our waste.

    Doko Recycling Training

     

     

    We would like to see everyone become involved in the Fashion Revolution, whether you are a producer, retailer, or a consumer. We encourage you to ask the question, “Who made my clothes?” Change starts to happen when people become aware of an issue and seek to find more information about it.

     

    Here are 4 ways YOU can become involved today.

     

    1. Take a picture showing the label of your clothes and use social media or email to ask the brand #WhoMadeMyClothes?

    1. Research and find out more about how to change the fashion industry. Fashion Revolution provides many resources, including How To Be A Fashion Revolutionary.

    1. The next step after becoming informed is to change shopping habits to align with what has been learned. Use the information you have gathered to only shop from brands that you know are treating their supply chain and the environment ethically. If you are not able to afford buying from ethical brands, there is always the option to buy second hand. This helps to eliminate some of the waste produced from the fast fashion industry.

     

    1. If you are a producer or a retailer, let the public know who the people are who made the clothes. Be open and transparent about where and how your items are produced. Show consumers that you are a company that they can trust is treating people and the environment properly.

    Raising awareness is a huge step in bringing about change in the fashion industry. If people know what is going on, then they will be able to find ways to help prevent the negative side effects from happening. At Purnaa we are transparent. You know how we are treating the environment and you know who made your clothes, you can even stop by and meet them personally!

     

    Purnaa Store
  • Apr282017

    5 Ways to Become a Fashion Revolutionary

    “Fashion revolution is a global movement calling for greater transparency, sustainability and ethics in the fashion industry. The goal is to unite the fashion industry and ignite a revolution to radically change the way our clothes are sourced, produced and purchased, so that what the world wears has been made in a safe, clean and fair way.” http://fashionrevolution.org/

     

    Fashion revolution started after the Rana Plaza complex collapsed in Bangladesh in 2013, killing over 1,100 people. The need was realized for more transparency in supply chains and for consumers to be aware of how their clothes are actually being made and the possible negative parts of the supply chain, such as exploitation of the workers and pollution of the environment. If there is transparency, consumers can identify whether or not people are being exploited in the supply chain or the environment is being harmed. Fashion revolution aims to restructure the fashion industry to value people and the environment while still creating profit for businesses.

    At Purnaa, we stand behind the vision of Fashion Revolution. We are now World Fair Trade guaranteed, meaning that our manufacturing process is done in an ethical way. We strive for transparency; anyone can come take a tour of our facilities, and we are open about who made your clothes, featuring our workers on our website through pictures and interviews.

     

    You can also be a part of the Fashion Revolution. Here are a few easy steps to take to become more involved.

     

    1. Get informed

    Research the fashion industry. Research your favorite brands. Find out what is really going on in the manufacturing process. The first step in bringing about change is getting informed. If you don’t know where to start, here are a few ideas.

    http://fashionrevolution.org/

    – The book, “Slow Fashion” by Saffia Minney, http://www.peopletree.co.uk/features/slow-fashion-book

    – The Garment Workers Diaries, http://fashionrevolution.org/garment-worker-diaries/

     

    2. Ask your favorite brands

    Find out how transparent your favorite brand is with their supply change. Ask them the question, who made my clothes? The week of April 24th-30th is Fashion Revolution week. Take a picture showing the tag of your clothes and post it on social media with the hashtag, #whomademyclothes? Then tag your favorite brand or email them with the question.

     

    3. Host a screening of “The True Cost”

    The True Cost is a documentary showing what really happens in the fashion industry. It shows the harmful things that are happening in the manufacturing process, while also showing companies that are trying to do things differently. Watch the movie yourself and host a screening to show others what is happening in the garment industry. To find out more information go to, http://truecostmovie.com/

     

    4. Change shopping habits

    The fashion industry will change if consumers change their shopping habits and only buy from manufacturers who are creating their garments in an ethical way. Once you are informed, use that information to only shop from brands that you know are treating their supply chain and the environment ethically.

     

    5. Shop second hand

    Buying from ethical manufacturers is not always the cheapest option. Another way to help protect the environment is to buy clothes second hand. A big part of the way the fashion industry hurts the environment is by all the clothes that are thrown away. Shopping second hand will eliminate some of this waste. There are second hand stores in almost every town and you can find good quality items there.

    Raising awareness is a huge step in bringing about change in the fashion industry. If people know what is going on, then they will be able to find ways to help prevent the negative side affects from happening. At Purnaa we are transparent. You know how we are treating the environment and you know who made your clothes, you can even stop by and meet them personally!

     

    Purnaa Store
  • Apr252016

    Two Anniversaries: Earthquake and Fashion Revolution

    One year ago yesterday, by the Nepal calendar, a 7.8 magnitude earthquake struck central Nepal. We at Purnaa remember the more than 9,000 people who lost their lives and pray for healing and restoration for the more than 21,000 injured and 650,000 families who lost their homes.

     

    As I think back through this year, I realize that the earthquake was just the start of a long list of challenges for Nepal. International financial aid was slow to arrive and government assistance for those who lost their homes continues to languish. Additionally, the earthquake caused a poor summer growing season as farmers were disrupted from primary planting time.

     

    As the weather turned cold, Nepal endured the vindictive scorn of its powerful neighbor, India, who protested Nepal’s new constitution by blocking the import of essential goods, especially fuel. For more than 4 months, Nepali people scrounged for cooking, vehicle, and heating fuel. The shortage caused dozens of incidences of people freezing to death. The financial impact of the blockade was larger than that of the earthquake, causing the loss of more than 400,000 jobs and closing more than 2,000 factories and resulting in the worst growth rate for Nepal in 6 years.

     

    Now Nepal is facing drought and its largest forest-fires in history. And through this long year, much of the population existed in a subdued state of shell shock, as they endured more than 30,000 aftershocks.

     

    It’s been a challenging year for our little country. But one year on, I think about how Purnaa staff responded in the midst of a disaster with true compassion, strength, and resilience.

     

    Purnaa staff created a group tent near our offices for the week following the quake for those with damaged homes or too scared to sleep indoors as the aftershocks kept coming. Everybody pitched in with supplies: tarps, blankets, mats, and food.

     

    Jitendra, one of our sample makers, used first aid training he learned at Purnaa to treat 6 injured people. He pulled one from a building that was falling, bound up a head wound, made slings for broken arms and assisted injured people to hospitals.

     

    Pawana, Purnaa’s HR Officer, cared for a missing Purnaa staff member’s 5-year-old daughter into her home for more than a month, keeping her until her mom was miraculously found weeks later.

     

     

    Bikash, our sourcing manager, provided shelter and food to an orphanage near his home after it was abandoned by its staff. He and his family cared for the kids until aid and supervision arrived from an NGO.

     

     

    Fortunately, none of our staff were seriously injured, but many lost loved ones in villages around Nepal and many had to relocate due to damage to their homes. Of all the factories we know in the Kathmandu area, Purnaa was the first to begin work after the earthquake, largely because the staff cared for each other like family.

    We are grateful to those who raised funds to empower us to use our business to work with aid-partners to give to those in need. Within a month of the disaster, we made over 1,100 t-shirts, 500 mosquito nets, and 200 tents that were distributed by relief and development partners. And this winter we made over 3,300 cold weather ponchos to distribute to those in high-altitude areas struggling in the rough winter and fuel shortages. In both cases, Purnaa staff set new production efficiency records, proud to use their skills to help their country.

     

     

    Purnaa staff faithfully worked through the blockade, starting fires to cook their breakfasts, riding on top of crowded buses to get to work and then walking because most public transportation had stopped running. They waited months and stood in line for days at a time to get gas. Now they wait patiently for water which is scarce.

     

    One year later, we remember the anniversary of the Earthquake, but also the anniversary of another tragedy. Yesterday was Fashion Revolution Day, which marks the 3 year anniversary of the Rana Plaza collapse in Bangladesh that killed more than 1,130 garment workers. Fashion Revolution encourages consumers to ask “Who made my clothes?”  At Purnaa we know who made your clothes, and they are all absolutely amazing!

     

    Here are a few of their thoughts remembering the earthquake one year later…

     

    Saru – “There are people still going through a hardship because they have lost everything. It’s not just about property; they’ve lost family members too. There are still people who are frightened to go into their homes. I’ve seen people who’ve lost everything and I feel blessed. Sometimes I ask God, “How have I survived?” I feel very blessed. After the earthquake I’ve gotten a new life. I got the job at Purnaa after the earthquake and I’ve been in contact with my children since then as well. It’s a new life.”

    Bikash – “My home also got destroyed but we didn’t wait for the government to help us rebuild. They provided compensation for what happened but the process is so long we didn’t want to wait. Most people have tried to rebuild their own, but there are a few who are so poor that they still have to wait for the government’s help. I got my home rebuilt about five or six months after the earthquake happened. Now I’m not so scared because we have made our home in such a way that it is strong.”
    Binu – “People are living in a hardship today because although they have a temporary house, it is not very strong. It is very difficult for those people. I have seen on the news that people are still living in these temporary houses and it makes
    me sad.”
    Dadhi – “During the earthquake I was not with my wife, she was at home and I was gone. After the earthquake the telephones did not work so I could not call her. After about half an hour I was able to go home and found my family was all safe.”
    Rebecca – “Physically I am not worried, but mentally it is in my head. If I don’t think about it, I do pretty good. When I hear that an aftershock is there, my mind responds quickly and my heart beats so quickly and I am alert. It’s not just myself I am worried about. I am worried about my mother who is 72 years old, she can’t walk or run that quickly. During the earthquake it was hard for her to move quickly out of the house, so that affects my mind. I get worried about her.”
    Purnaa Store
  • Apr182016

    Fashion Revolution

    “Fashion revolution is a global movement that runs all year, celebrating fashion as a positive influence, raising awareness of the fashion industry’s most pressing issues, showing that change is possible and celebrating those who are on a journey to create a more ethical and sustainable future for fashion. Fashion revolution week is a week-long campaign from April 18th-24th.

     

    The mission of Fashion Revolution is to unite the fashion industry and ignite a revolution to radically change the way our clothes are sourced, produced and purchased. We believe that collaborating across the whole supply chain; from farmer to consumer; is the only way to transform the entire industry. Fashion Revolution brings everyone together to make that happen.

     

    In order to make the fashion industry accountable and sustainable, we first need to make it transparent. We believe transparency is the first step to transform the industry. And it starts with one simple question: who made my clothes? This is our focus for the next five years. We believe this simple question gets people thinking differently about what they wear. We need to know that as consumers, our questions, our voices, our shopping habits can have the power to help change things for the better. With more consumers encouraging brands to answer ‘who made my clothes?’, we believe Fashion Revolution has the power to push the industry to be more transparent.” – Taken from fashionrevolution.org

     

     

    At Purnaa, we are intentionally transparent. Our employees share about themselves through photos and blogs and we invite anyone to stop by and take a tour to see firsthand what we are all about.  Come on by and see our world-class, “not-a-sweatshop” facility in Nepal!
    Purnaa Store